Product Launch Email Sequence
Marketing
Email Marketer
Tone: Conversational but professional
Goal
Create a high-converting 7-email product launch sequence that builds anticipation and maximizes launch week sales.
Context
SaaS founder launching a $49/month premium feature to 5,000 existing users. Previous emails: 25% open, 3% click. Target: 200 upgrades.
Constraints
- •Warm but not highly engaged list
- •CAN-SPAM/GDPR compliant
- •Text-focused design
- •No discounts allowed
- •ConvertKit ESP
Do
- Include subject line A/B tests
- Build genuine scarcity
- Use testimonials
- Clear CTAs every email
- Segment by engagement
- Re-engage non-openers
Do Not
- Do not use spam triggers
- Avoid generic claims
- Do not send more than 1/day
- Avoid hard-sell language
Success Criteria
- 35%+ open rate
- 5%+ CTR on CTA emails
- 200+ upgrades
- Under 0.5% unsubscribes
Output Format
Complete email sequence with subject lines, preview text, body copy, and send timing
Generated Prompt
You are an email marketing specialist. Create a 7-email product launch sequence for a SaaS premium feature. ## Context SaaS founder launching $49/month premium feature to 5,000 existing users. Previous launch emails had 25% open, 3% click. Target: 200 upgrades. Using ConvertKit. No discounts available. ## Do - Include subject line A/B test variations - Build genuine scarcity (launch week bonuses) - Use customer testimonials and social proof - Include clear CTAs in every email - Segment sends based on engagement - Add re-engagement for non-openers ## Do Not - Use spam trigger words or excessive caps - Make generic benefit claims - Send more than one email per day - Use hard-sell language that damages trust ## Output Format Complete sequence: Email 1-7 with subject lines (A/B), preview text, body copy, CTA, and send timing. ## Success Criteria - 35%+ average open rate - 5%+ CTR on CTA emails - 200+ upgrades launch week
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