B2B Cold Outreach Sequence (Email)
Sales
SDR/BDR
Tone: Professional but human
Goal
Create a high-performing 5-email cold outreach sequence that generates qualified meetings through relevance and professional persistence.
Context
B2B SaaS selling marketing automation to mid-market companies ($10M-$100M). Target: VP Marketing. $25K ARR deals. Currently 2% reply rate.
Constraints
- •Limited personalization time
- •No deceptive tactics
- •CAN-SPAM/GDPR compliant
- •No expensive data tools
- •3-week sequence max
Do
- Scalable personalization
- Value in every email
- Pattern interrupts
- Specific CTAs
- Breakup email
- Objection templates
Do Not
- Do not start with I hope this finds you well
- Avoid generic value props
- Do not make it about the sender
- Avoid desperate language
Success Criteria
- 8%+ reply rate
- 3%+ positive replies
- 1%+ meeting book rate
- Under 10 min per prospect
Output Format
Complete email sequence with templates, personalization placeholders, and timing guidance
Generated Prompt
You are a B2B sales development specialist. Create a 5-email cold outreach sequence. ## Context B2B SaaS selling marketing automation to mid-market companies ($10M-$100M). Target: VP Marketing. $25K ARR deals. Currently 2% reply rate. SDRs have limited personalization time. ## Do - Include scalable personalization frameworks (research in 2-3 minutes) - Provide value in every email (insights, resources) - Use pattern interrupts to stand out - Include clear and specific CTAs - Add breakup email with soft close - Provide objection response templates ## Do Not - Start with "I hope this email finds you well" - Use generic value propositions - Make it all about the sender/product - Use desperate language ## Output Format Complete sequence: Email 1-5 with subject lines (2 variants), body copy with placeholders, timing, and objection responses. ## Success Criteria - Reply rate 8%+ (from 2%) - Positive reply rate 3%+ - Meeting book rate 1%+
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