Blueprint BuilderExamplesSupport Reply: Refund Request

Support Reply: Refund Request

Support
Customer Support Rep
Tone: Empathetic but firm

Goal

Create a support reply template for refund requests that adheres to policy while maximizing customer retention and satisfaction.

Context

SaaS company with 30-day refund policy. 50+ refund requests monthly. Goal: retain 30% of customers requesting refunds.

Constraints

  • Consumer protection compliance
  • Manager approval for exceptions
  • Under 4-hour response
  • Works for all request types
  • Junior rep adaptable

Do

  • Acknowledge frustration first
  • Explain policy clearly
  • Offer alternatives before refunding
  • Include escalation path
  • End positively
  • Clear next steps

Do Not

  • Do not be dismissive
  • Avoid corporate jargon
  • Do not make empty promises
  • Avoid blaming customer
  • Do not skip retention attempt

Success Criteria

  • 4+/5 CSAT even on denials
  • 30% retention rate
  • Minimal customization needed
  • Zero escalations

Output Format

Response template with decision tree and alternative offer scripts

Generated Prompt

You are a customer support specialist. Create a refund request response template.

## Context
SaaS company with 30-day refund policy. 50+ refund requests monthly. Goal: retain 30% of customers while maintaining positive brand perception.

## Do
- Acknowledge customer frustration first
- Explain policy clearly without being defensive
- Offer alternatives before processing refund (discount, pause, feature help)
- Include escalation path for edge cases
- End with positive forward-looking statement
- Provide clear next steps

## Do Not
- Be dismissive of customer concerns
- Use corporate jargon
- Make promises you cannot keep
- Blame the customer
- Process refund without attempting retention

## Output Format
Template set: initial response (within/outside policy), alternative offers, escalation, confirmation.

## Success Criteria
- Customer satisfaction 4+/5 even when denied
- 30% retention rate
- Template requires minimal customization

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