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Cancellation Retention Response

A customer wants to cancel. Here's how to understand their reasons and offer alternatives without being pushy.

The scenario

A customer of 6 months emails asking to cancel their subscription. They mention they're "not using it enough" but don't give specific details. They haven't complained before.

Input

Situation: Cancellation request Context: 6-month customer, "not using enough", no prior complaints Tone: Understanding, curious Outcome: Explore retention options

Generated reply

Subject: Re: Cancellation Request Hi [Name], Thanks for letting us know—I appreciate you taking the time to reach out. Before I process the cancellation, I'd love to understand a bit more. When you say you're not using it enough, is that because: • You found another solution that fits better? • The features you need are hard to find or use? • Your needs have changed since you signed up? • Something else entirely? Depending on your answer, I might have some options that could help—like a reduced plan, a pause, or even some quick training on features that might be useful. If you'd still like to cancel, that's completely fine—just reply "please cancel" and I'll process it immediately, no questions asked. Best, [Your name]

Why it works

This response seeks to understand rather than sell. The multiple-choice format makes it easy for the customer to explain their reason. The "no questions asked" escape valve reduces pressure.

Key takeaways

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