LinkedIn DM: Asking for Marketing Advice
Cold email
Friendly peer
Supportive
✘ Original Message
Hi [First Name], I've been following your content for a while and I'm really impressed by your expertise in growth marketing. Your recent post about attribution was super insightful. I'm currently trying to figure out our marketing attribution model at my startup and was wondering if you might have any advice or resources you could point me to? No worries if you're too busy--I totally understand. Thanks so much! [Your Name]
✔ Best Rewrite
Hey [First Name], Your attribution post was spot-on. Quick question: for an early-stage startup ($500K ARR), would you start with first-touch or multi-touch attribution? We're using [Current Tool] but considering a switch. No long reply needed--even a one-liner helps. [Your Name]
Micro-Yes Line
“Even 'first-touch' or 'multi-touch' as a reply is helpful!”
Why This Lands Better
- Specific question is easier to answer than open-ended ask
- Added context (early-stage, $500K ARR) for relevant advice
- "No long reply needed" removes pressure
- Removed excessive flattery and self-deprecation
- Shows you've already done homework (using a tool)
#LinkedIn#networking#marketing#advice
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