Follow-up: After Demo
Cold email
Skeptical buyer
Neutral
✘ Original Message
Hi [First Name], Thank you for taking the time to meet with me yesterday. It was great learning more about your needs and challenges. I wanted to follow up and see if you had any questions about the demo. I think [Product] could be a great fit for your team. Please let me know what the next steps would be. Best, [Your Name]
✔ Best Rewrite
Hi [First Name], Good talking yesterday. Quick recap on what you mentioned: 1. [Pain point 1] -> [Product] handles this via [feature] 2. [Pain point 2] -> Here's how [Similar Company] solved it: [link] 3. Pricing concern -> I've attached a custom quote at 15% below list Next step: 30-min call with your team Thursday to answer their questions? [Your Name]
Micro-Yes Line
“Reply with a time that works for your team.”
Why This Lands Better
- Showed you listened (specific pain points from call)
- Mapped problems to solutions--tailored, not generic
- Proactively addressed pricing concern
- Clear next step with specific ask (30-min call Thursday)
- Added social proof (Similar Company case)
#follow-up#sales#demo#B2B
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