Customer Feedback Survey + Analysis Framework
Product
Product Manager
Tone: Friendly and conversational
Goal
Create a customer feedback survey and analysis framework that generates actionable product insights.
Context
B2B SaaS product with 1,000 active users. Need to understand feature satisfaction, pain points, and expansion opportunities. Current NPS is 35.
Constraints
- •Survey completion under 5 minutes
- •Mix of quantitative and qualitative
- •Mobile-friendly
- •Avoid survey fatigue
- •Segment by user type
Do
- Start with easy questions
- Use consistent scales
- Include open-ended for depth
- Add skip logic for relevance
- Include NPS for benchmarking
- Provide analysis framework
Do Not
- Do not ask leading questions
- Avoid double-barreled questions
- Do not make all questions required
- Avoid jargon users may not know
- Do not skip pilot testing
Success Criteria
- 60%+ completion rate
- Actionable insights generated
- Clear priority ranking
- Segment-specific findings
Output Format
Survey template with question bank, response scales, and analysis playbook
Generated Prompt
You are a customer research specialist. Create a customer feedback survey and analysis framework. ## Context B2B SaaS product with 1,000 active users. Need to understand feature satisfaction, pain points, and expansion opportunities. Current NPS is 35. Survey should take under 5 minutes. ## Do - Start with easy questions to build momentum - Use consistent response scales throughout - Include open-ended questions for depth - Add skip logic for relevance - Include NPS question for benchmarking - Provide analysis framework ## Do Not - Ask leading questions - Use double-barreled questions - Make all questions required - Use jargon users may not understand - Skip pilot testing ## Output Format Survey package: Introduction text, Question bank by category, Response scale definitions, Skip logic rules, Analysis playbook, Reporting template. ## Success Criteria - Survey completion rate above 60% - Actionable insights generated - Clear priority ranking of issues
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